- Aligning long-term vision with
short-term action 503-913-3993
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Innovative Marketing Solutions:
| The Marketing Plan
Creating a Marketing Plan Every business needs a strategic plan and a business plan, yet many entrepreneurs don’t realize a marketing plan is equally vital. The Marketing Outline is the first step in the Marketing Plan, and our consultants provide the Marketing Outline as visionary (big-picture) overview of your marketing needs.Unlike a business plan, the Marketing Plan focuses on the customers. A marketing plan includes numbers, facts , research and objectives, but it is not primarily numerical; it is strategic. It is your plan of action—what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here’s a closer look at putting together a marketing plan that works:>>>
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>>>Marketing Subscription Services
Markets and products have become extremely fragmented. There are hundreds of
special-interest magazines, for example, each targeted to a very specific market
segment. It’s the same with restaurants, cars and retail clothing stores, just
to name a few industries.
Positioning your product competitively requires an understanding of this
fragmented market. Not only must you be able to describe your product, you must
also be able to describe your competitor’s product and show why yours is
better. Positioning your product involves two steps. First, analyze your
product’s features, and decide how they differentiate your product from its
competitors. Second, decide what type of buyer is most likely to purchase your
product. Pricing and placement are critical to competitive positioning. In
today’s marketing culture, pricing cannot be separated from the product.
The success
of a good marketing plan boils down to balancing a good mix of marketing
solutions to drive your plan. The marketing mix examines your product to help
you decide whether it is in demand or in decline; it examines the price you
intend to change and the best type of pricing policy to serve the need; the best
place to distribute your product and the best type of promotion you should use
for the best results. If your research is thorough and you have considered the
mix, you chances of success selling your products or services will have improved
dramatically. Other Marketing Plan Considerations: Find out what your target customers read and listen to. You need to know this to get their attention. In addition to where to place your message, consider how frequently customers need to receive it. This part of the marking plan should spell out your promotional objectives. What do you want to achieve? Do you want people to recognize your company name? Know where you’re located? How much money can you spend to get your message across? What media are available, and which will work best? Finally, how will you evaluate the results? >>>
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Ask yourself the right questions and analyze your answers, and you’ll come
up with a marketing plan that will help you achieve your goals. Then, when you'd
like our assistance to implement your strategy, please give us a call. Call
Tony @ Arise for more information - (503) 913-3993 Our office is located in Beaverton, OR
- a short distance west of Downtown Portland off Highway 26 near Cornell
Road.
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Step One:
Define your product. The first part of the marketing plan
defines your product or service and its features and benefits in detail, then
shows how it is different from the competition’s. The more clearly and
succinctly you describe your product in your marketing plan, the better you’ll
communicate with your target customer.