- Aligning long-term vision with short-term action      503-913-3993


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  Lead Generation 

 

Strategic Focus on Marketing Results!

 

Marketing effectiveness and performance is usually measured by counting the number of inquiries generated. But raw inquiries are not enough today. Sales calls are too costly for wild goose chases. Today, businesses require qualified, high-potential sales leads, not just inquiries, and it is the sales manager's responsibility to deliver them.

 

Lead Generation, Sales Outsourcing, and Search Engine MarketingMeasurable Lead Generation

We deliver to your organization an audience exposure that is based on cost-effective lead generation principles. We help you conduct a lead generation campaign by integrating your marketing and sales campaign with customer-contact generators by telephone. Using techniques of outbound telemarketing, we continuously work with you to generate qualified leads at an average cost of $20 - $25 per lead (far below industry averages).                       

 

Our inside sales professionals are trained in effective client engagement techniques, and our pool of leads are generated from an array of sources, including:

 

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Industry research and qualified contact data

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Webcasts and Online Webinars (Web-Seminars)

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E-mail marketing campaigns

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Internet, association, city, state and industry-specific directory listings

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List rental and list management

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Search engine optimization techniques

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Event planning and management

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Effective and inexpensive public relations

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Lead Generation, Sales Outsourcing, Marketing Strategies, Strategic Selling, Website Enhancement and Search Engine MarketingWhat is Effective Lead Generation?

The concept of generating a lead may sound a little strange to people not familiar with the elements of the marketing & sales process. Basically, in virtually all sales there are multiple contacts with a prospect (potential customer). The contacts can come from cold calling or warm referrals; from mass media or from web marketing efforts; or from television, radio advertising, newspaper ads, flyers, letters, etc. A prospect is generally much more comfortable buying a product or service with which he or she is familiar. Research has shown that it takes at least 6 instances of contact with a prospect (from any of the above "touch-points"), before he/she is ready to purchase your product or service. It is after this point, that a "lead" becomes a "prospect", and then the real fun begins!

Lead Generation, Sales Outsourcing, Sales Strategies, Strategic Selling, Website Enhancement and Search Engine MarketingThe Prospecting Call
When we place a call to a prospect, we are careful NOT to sound like a telemarketer. The tone of the call will be very warm and conversational, and we make every attempt to qualify your prospect by determining (in very short order) the following 4 qualification criteria:

bulletDecision Maker
bulletNeed (or Pain)
bulletTiming
bulletFunding (available budget $)

Unless the prospect has met these 4 criteria, he/she is NOT considered to be qualified. Time and money is saved through effective prospecting!

>>> Sales Outsourcing

 

Strategic Selling, Sales Training, Event Marketing, Event Planning, Website Enhancement and Search Engine MarketingArise Marketing Solutions                                    503-913-3993

              - Aligning long-term vision with short-term action

 

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